Imagine rolling up to the big dance in the big wiener.

You'd be the talk of the town or more importantly in today’s teenage world - TikTok. Core memories would unlock and Oscar Mayer would win a permanent place in you heart and your stories.

That is exactly why we launched #OscarTakeMeToProm. In less than two weeks, and a budget of under $5,000, we made this dream come true for one lucky dog.

The Oscar Take me To Prom activation was such a success in connecting with the younger generation, it’s become an annual program and launched again in Spring of 2023.

  • 442MM Engagements

    310MM Earned Media Impressions

    65% Increase Reach on Instagram

  • Kelly Roe / Head of Creative

    Kat Hale / Associate Creative Director

    Blase Mnich / Associate Creative Director

    Marcus Smith / Social Media Manager

    Sam Baca / Social Copywriter

    Dennis Elliot / Content Creator

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