Literally dying for the attention of gamers and press.

To gain awareness and get gamers to try Delimex we let them kill us, for taquitos. Our insight stems from a common gamer term: FEEDING, or the act of dying repeatedly, serving the enemy teams easy wins.

With a 60k budget, we played, not paid our way into top games. We hung out by in-game food spots like taco trucks, and kitchens, repeatedly sacrificing ourselves to players. Then we sent them free coupons so they could feed on Delimex in real life. Gamers, influencers and the media ate it up.